Harrisonburg Farmers Market
Create a month long interactive campaign for the month of April for The Harrisonburg Farmers' Market.
Harrisonburg locals should celebrate Earth Day by participating in “Globi Hunt” at the Harrisonburg Farmer’s Market.
The campaign’s creative strategy centered on making Earth Day approachable, fun, and community-oriented. Using the existing HFM color palette and brand identity ensured immediate recognition, while the Globi character added warmth and playfulness. Media choices were designed to reach audiences both in-person and online, combining posters, signage, and scavenger-hunt materials at the market with social media content aimed at driving attendance and encouraging user-generated posts. This integrated approach ensured that the campaign connected with Harrisonburg locals, students, and eco-conscious community members where they were most active. This was a group project with team members: Jamie Clingenpeel, Frances Sanderson, and Julia Kruger.
